Does your profile make people feel good?
If people don't feel good reading your profile, what is going to keep them from disregarding everything you have worked so hard to publish?
It's a profile... not a resume'. Personally, I could care less whether someone is a Harvard graduate, came from "corporate america", or is the owner of "Blast-O-Rama Berry Juice, if they can't take me to the promised land. Arrogance, pride and boasting to not generate good feelings or emotions!
Who is the shepherd? You? Me? There are tens of thousands of people out there looking for someone to take them by the hand, but very few have anything useful to add through their profile. In reading over most profiles, whether on Wowzza, MySpace, DirectMatches, wherever, I learn very little about mindset, drive or compassion for others. It does happen from time to time, but it's the exception and not the rule.
Here are a couple of things you can add to your profile that will start to build a little trust and help with the early stages of relationship building.
First, you want people to feel good when they visit your profile. Giving gifts make people feel good! Include a link to a cool freebie, if you dont' have anything else to give, such as ooVoo or Skype (see my profile). This not only gives people something cool that they can use and share, it gives you a way to fill your pipeline. Chat tools are much easier to break the ice in versus the telephone.
Second, forget about your business and do something to help someone else! People will remember that. When they are sold on you, they will buy whatever you are selling, so long as YOU will continue to help them and the friendship isn't just based on some shallow attempt to raid someone's wallet and then ditch them, as has become the industry standard.
If you want people to continue coming back to your profile, then you have to be the procuct. People fail because they miss that realization. Even those that think they get it fail because they somehow have been brainwashed to believe that they must be tied to their product or business.
Your business opportunity, product and compensation plan mean nothing to people...
Show them some love and watch the change take place!
Cheers!
Rex