How will you be using the new friend mailer?

Having this incredible tool is going to give the professional social marketer an edge over eveyrone else. 

Here are a few techniques that you can apply and make this tool a POWERFUL, traffic driving resource!

1.)  DO NOT USE IT FOR SPAM!  If you are sending ANYONE information about YOUR BUSINESS without their permission, that is spam.  I have it on good authority, from Jim, that this is NOT going to be tollerated.  Protect your Wowzza membership and do not spam people.  Keep your business out of the friend mailer, it has no business there.  This is a social network, not spam factory.

2.)  Driving traffic within a network is about continuity.  Everything from your profile, to your blog, to your groups must be tied together to create a flow.  Any disturbance in the flow can shut traffic off like the kitchen faucet.  The best way to drive traffic is to make sure that you create a professional, dynamic photo of yourself.  Your picture must be warm and friendly as to use the Law of Attraction to bring people to you.  Keep the flow of your writing and posts in line with giving first and the rest will come naturally.  Remember, marketing online is about selling you as the product.  When people are sold on you, they will join with you in your businesses and endeavors.

A great way to incorporate the friend mailer into your social marketing strategy is to use it as a tool to introduce new blogs and/or incentives you have added to your profile.  Send your friends an introduction (like a brief "how to") concerning something you have learned and want to share.  Make sure what you are sharing is good, because when they go back to apply what you have shared, and it works, guess what?  They will keep coming back for more!  That's what you want...  that's what drives traffic!

3.)  You can't FAKE IT UNTIL YOU MAKE IT!  One of the things I keep seeing more and more is people creating images of themselves as though they were on the cover of a magazine.  If you have actually been on the cover of a magazine, then great, by all means use that (it's very powerful)... but if you have been on the cover of fortune magazine, don't pretend like you have been.   That's dishonest and completely unnecessary. 

Another great way to brand yourself and get people feeling good about you is to send daily updates to your friends conerning advertising or marketing resources that have been producing results for you.  You may also send a quick note to them concerning information you have found online that will be befeficial to the reader.  The more "good stuff" you can send via the mailer, the more likely people are to keep reading what you send.  If you spam, fake it or do things that are dishonest, your reputation will suffer and the mailer will become useless to you.

All social marketing tools should be used to help others first.  When you do that, it develops trust and people keep coming back for more.  If they trust you, they will visit your websites and follow you into opportunities and business ventures.

Be champion for the cause, not just another marketer who is out for themselves!